PT Society

Jaap Ham


Dr. Jaap Ham is associate professor of human-technology interaction at Eindhoven University of Technology, The Netherlands. His research focus is on the social-cognitive characteristics of human-technology interaction. More specifically, he studies questions concerning the psychology of persuasive technology, persuasive environments, user adaptation, persuasive robotics, and ambient (persuasive) intelligence.

He is currently associate editor of the International Journal on Social Robotics, and published in a variety of international scientific journals, and co-editor of a several special issues on persuasive technology (e.g., for UMUAI). He served as general chair (e.g., E-Coaching for Health and Wellbeing, 2017; Symbiotic, 2017) and program chair (e.g., Persuasive 2018) for various international workshops and conferences. He has supervised 11 doctoral students (who received the best paper awards at Persuasive Technology: 2009, 2013, 2014, 2015, & 2018), and has taught a wide variety of courses. Also, he received several European (e.g., the H2020 MAMEM project) and nationally funded research grants (e.g., NWO-MVI), often in close collaboration with industry (e.g., Philips research, DAF, etc.). Next to his academic work, Dr. Ham also provides consultancy on Persuasive Technology and applied research (e.g., for the Dutch Tax Authority)

Key Interest in the Field
Psychology of Persuasive Technology
Ambient Persuasive Technology
Sustainability behavior
Research Methodology