PT Society

Alexander Meschtscherjakov

General Member

Alexander is Assistant Professor at the Center for Human-Computer Interaction and Computer Science Department of Salzburg University. He is deputy director of the Center for HCI, leading the Car Interaction Lab and member of the senate of Salzburg University.

His background is in Computer Sciences. His research, is focusing on persuasive interaction technologies, automotive user interfaces, contextual user experience and challenges of automation for HCI.

He has been conducting academic research in persuasive technologies for over a decade. He is especially interested in how to design systems that help individuals and group of individuals to change their attitude and/or behaviour. The context of interaction ranges from automotive user interfaces to sports.

He designs and researches interfaces that help drivers to drive more sustainable, wearables that supports runners and skiers to improve their performance, or older adults to live a healthier life.


Key Interest in the Field
Persuasive interaction design
Nudging
Ambient persuasion