PT Society

The International Conference on Persuasive Technology


Persuasive Technology (PT) is a vibrant interdisciplinary research field focusing on the design, development, and evaluation of interactive technologies.

The Persuasive Technology conference brings together international researchers and practitioners from industry and academia who are working in the field of behaviour design and persuasive technologies. As a community, we aim at enriching people’s lives in various domains – e.g., health, safety, and the environment – by supporting their personal goals to change their behaviour.

The 15th international conference on Persuasive Technologies will be hosted by the University of Aalborg, Denmark. The previous successful conferences have been organized in Salzburg, Chicago, Padua, Sydney, Linköping, Columbus, Copenhagen, Claremont, Oulu, Palo Alto, Eindhoven, Amsterdam, Waterloo and Cyprus.

Persuasive2020 marks the 15th annual conference on Persuasive technologies and the world of digital resources and technological influence has changed dramatically since the field was first established. As such it is a timely occasion to explore, discuss and develop both State of the art behavior design technologies but also an opportunity to explore the possibilities and limitations of technologies in the future. As a result, we invite papers that show clearly the design of persuasive technologies with the explicit goal of creating behavioral change, and papers that show that persuasive technologies made a difference.  Papers that explore methods to improve the understanding of persuasive interventions and the measurement of behaviour change are also encouraged. 

The Persuasive Technology Steering Committee works to ensure continuity between conferences, and growth in the persuasive technology field.

Previous Conferences

April 9-12
April 9-12

Persuasive 2019

Limassol, Cyprus

The 14th International Conference on Persuasive Technology was hosted by the Department of Communication and Internet Studies at the Cyprus University of Technology in Limassol, Cyprus, in April 2019, and organized in collaboration with the University of Oulu, Finland, and the University of Wollongong, Australia.
Proceedings
Website

April 18-19
April 18-19

Persuasive 2018

Waterloo, Canada

The 13th edition of the conference took place in Waterloo, Canada, in April 2018. The theme of the 2018 edition of the conference “Making a Difference” was both a celebration of what Persuasive Technology has accomplished and a challenge for where Persuasive Technology can make a difference in the future.
Proceedings
Website

April 4-6
April 4-6

Persuasive 2017

Amsterdam, The Netherlands

The 12th International Conference on Persuasive Technologies was hosted by the Centre for eHealth and Wellbeing Research, Persuasive Health Technology Lab, University of Twente (UT), the Netherlands. Its special theme was “Smart Monitoring and Persuasive Coaching,” building bridges between persuasion and personalized health care via real-time data collection and smart, empathic, user-adaptive engaging technology.
Proceedings
Website

April 5-7
April 5-7

Persuasive 2016

Salzburg, Austria

The 11th edition of the conference theme was “Contextual Persuasion: Supporting Life Situations and Challenges by Persuasive Design.” With this conference theme, the ubiquity and situatedness of persuasive interactions was emphasized: How are interactions with persuasive technologies influenced and facilitated by spatial, temporal, social, or individual conditions and characteristics? How can we analyze, design, and evaluate for specific contexts or conditions?
Proceedings
Website

June 3-5
June 3-5

Persuasive 2015

Chicago, USA

The 10th edition of the conference highlighted the special theme of “Personal Empowerment Through Persuasive Design” to acknowledge the rising trend of consumers with intelligent devices (e.g., smartphones and wearables) and personal data ubiquitously available in large data sets (currently referred to as “the cloud”) and the empowerment that will occur as well-designed applications provide personally impactful, data-driven support to people at opportune moments.
Proceeding

May 21-23
May 21-23

Persuasive 2014

Padua, Italy

The 9th international conference on Persuasive Technology highlighted a special theme, i.e., persuasive, motivating, empowering videogames. Adding game elements has become one of the most challenging and acclaimed strategies to turn applications of information and communication technology into systems that persuade, motivate, and empower users to take action.
Proceedings
Website

April 3-5
April 3-5

Persuasive 2013

Sydney, Australia

The 8th International Conference on Persuasive Technology featured the latest insights into how mobile and internet-based applications such as mobile games and social networking sites can be designed to support positive behaviors changes in areas such as health, safety, and education.
Proceedings
Website

June 6-8
June 6-8

Persuasive 2012

Linköping, Sweden

The 7th International Conference on Persuasive Technology showed this multidisciplinary diversity in the contributions that spanned low-tech diaries that support cognitive behavior therapy, smart phone-based games that encourage physical activity and training, to ethical perspectives on persuasive technology.
Proceedings

June 2-5
June 2-5

Persuasive 2011

Columbus, USA

The 6th nternational conference on persuasive technology took place in Columbus, Ohio, USA. The conference theme was “Persuasive Technology and Design: Enhancing Sustainability and Health”
Proceedings

June 7-10
June 7-10

Persuasive 2010

Copenhagen, Denmark

The 5th persuasive Technology conference placed persuasive technology on a firm scientific footing with an emphasis on social, psychological, rhetorical and ethical issues on a par with software design and information systems. Persuasive 2010 highlighted new knowledge in the understanding and design of persuasive technology.
Proceedings

April 26-29
April 26-29

Persuasive 2009

Claremont, USA

The 4th year for the International Conference on Persuasive Technology focuses on both the theory and practical applications of how computing technology can alter human behavior and attitudes. In a very short time, this new discipline has garnered attention from technologists, researchers and practitioners world-wide.
Proceedings

June 4-6
June 4-6

Persuasive 2008

Oulu, Finland

Persuasive 2008 highlighted new knowledge in the understanding and design of persuasive technology. The event brought together researchers, practitioners, and industry professionals interested in this important new field. Research themes of the conference included motivational technology, persuasive games, smart environments, Web2.0, mobile persuasion, well-being and health behavior.
Proceedings

June 26-27
June 26-27

Persuasive 2007

Palo Alto, USA

The second international conference on persuasive technology, was hosted by Stanford University, April 26–27. The program featured a large number of presentations, both oral and in poster format, on new findings, new conceptualizations and designs, and new reflections on persuasion through technology. This conference featured the best new insights into how video games, mobile phone applications, and Web sites can be designed to motivate and influence people.
Proceedings

May 18-19
May 18-19

Persuasive 2006

Eindhoven, The Netherlands

In the 1th Persuasive technology conference, a particular emphasis was put on those applications that serve a beneficial purpose for humans in terms of increasing health, comfort, and well-being, improving personal relationships, stimulating learning and education, improving environmental conservation, et cetera. The conference aimed to bring together a number of different research fields, including, but not limited to, social psychology, HCI, computer science, industrial design, engineering, game design, environmental psychology, communication science, and human factors
Proceedings